FREE TOOL FOR COPYWRITERS

Stop Writing
Dead Copy.
Start With a
Hook That Hits.

Hook Factory writes the expert AI prompt for you. Pick 1 of 7 proven hook types, add your offer, and paste the prompt into ChatGPT, Claude or Gemini. You get 10-20 scroll-stopping hooks in seconds.

Free forever. No credit card. Just your email.

7 proven hook types
Works with any AI model
Built on 100 years of ad testing
Free forever
See the Difference

Same AI. Same Offer.
Very Different Hook.

Here's what happens when you ask an AI for a hook the usual way, versus with a Hook Factory prompt.

Asking AI the Usual Way
Prompt

Write a hook for my email course for freelance designers.

What You Get

"Are you a freelance designer looking to take your business to the next level? Discover the secrets to building a thriving freelance career!"

Generic. Forgettable. Sounds like every other post in the feed.

With a Hook Factory Prompt
Prompt

Hook type: The Number · Tone: Bold · Platform: Email subject line

(Hook Factory builds the full expert prompt for you.)

What You Get

"37 words. That's the email that turns a finished project into a $2,000/month retainer."

Specific. Curious. Impossible not to open.

The difference isn't the AI. It's the prompt.

⚡ Free Instant Access

Get Your Free Hook Factory

Unlock all 7 hook types, 5 tone settings and every platform format. No credit card, nothing to install.

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The Problem

Your Hook Is Killing
Your Copy Before It Starts

You can have the best offer in the world. If the hook doesn't land, nobody reads the rest.

✗You open with “Welcome to my newsletter” or “In today’s post...” and readers bounce in the first sentence.
✗You know you need a strong hook but don't know which type to use, so you write whatever feels okay and hope it works.
✗You ask an AI to “write a hook for X” and get generic slop that sounds like every other post on the feed.
✗You spend 45 minutes on copy only to realize the opening killed all the momentum before anyone read your offer.
The Solution

7 Hook Types.
Infinite Variations.
One Prompt.

Hook Factory turns your offer into an expert-level AI prompt, built on the frameworks of Caples, Ogilvy, Halbert and Hopkins.

⚡

Prompt-Ready Output

Works in ChatGPT, Claude or Gemini. One click copies it. Paste and go.

🎯

Hook-Type Specific

7 hook types for 7 different persuasion goals, from curiosity to proof.

🖋

Built on 100 Years of Direct Response

Every prompt draws on the headline formulas behind the most tested ads ever written.

📱

Platform-Optimized

Email Subject, LinkedIn, Twitter/X, YouTube Title, Ad Copy, Sales Page. Each with the right length and style.

🎭

5 Tone Settings

Conversational, Bold, Story-Driven, Professional, or Edgy.

🔁

Unlimited Use

Generate as many prompts as you need, for every piece of copy you write.

Inside the Tool

All 7 Hook Types
Included Free

Every hook type comes with its own formula and a prompt template built to get great output from any AI. Here's what each one produces for a single sample offer: an email course that helps freelance designers land retainer clients.

01
The Shortcut

The outcome they want, without the pain they expect.

Example

"How to turn one-off design clients into monthly retainers, without cold pitching or cutting your rates."

ROOTS — John Caples' "How I Improved My Memory in One Evening".
02
The Secret

Hidden knowledge that explains big results.

Example

"The one line top freelance designers add to every final invoice, and why their clients keep coming back."

ROOTS — Claude Hopkins' "reason why" copy.
03
The System

A named method that makes results feel repeatable.

Example

"The 3-Touch Retainer Method: how to turn any finished project into monthly work in 14 days."

ROOTS — Charles Atlas' "Dynamic Tension" ads.
04
The Number

Specificity that stops the scroll.

Example

"37 words. That's the email that turns a finished project into a $2,000/month retainer."

ROOTS — David Ogilvy's Rolls-Royce headline.
05
The Assessment

Self-discovery that pulls them in.

Example

"Answer 5 questions to find out how much retainer income you're leaving with past clients."

ROOTS — Maxwell Sackheim's "Do You Make These Mistakes in English?".
06
The Transformation

Before → after in one line.

Example

"From chasing a new client every month to 4 retainers that pay the bills before the 1st."

ROOTS — John Caples' "They Laughed When I Sat Down at the Piano".
07
The Case Study

Real results that demolish doubt.

Example

"How one solo brand designer turned 3 old clients into $5,400/month in retainers in 30 days."

ROOTS — Gary Halbert: proof and specifics beat promises.

Example hooks are for a sample offer. Your results depend on the offer and details you enter.

How It Works

From Blank Page to
20 Hooks in 60 Seconds

01

Pick your hook type

Choose from 7 proven formulas. Not sure which? Each one comes with an example.

02

Add your offer

Your niche, audience and offer, plus one hook-specific detail. About 60 seconds.

03

Set tone and platform

5 tones, 6 platforms. The prompt adjusts length and style to match.

04

Copy and paste

Hit Generate, copy the prompt with one click, paste it into ChatGPT, Claude or Gemini. Get 10-20 hooks back.

Is This For You?

Be Honest With Yourself

✓ This is for you if...

  • ✓ You write emails, ads, landing pages, or social content
  • ✓ You already use AI tools but get generic, forgettable output
  • ✓ You understand that the hook is the most important sentence you'll write
  • ✓ You're willing to spend 60 seconds filling in context to get 10x better results

✗ This is NOT for you if...

  • ✗ You think AI will do the thinking for you. You still need a real offer.
  • ✗ You're not willing to put in the context (garbage in, garbage out)
  • ✗ You're happy with “good enough” copy that gets ignored
  • ✗ You want the tool to replace the fundamentals of copywriting
FAQ

Questions? Answers.

Yes. All 7 hook types, every tone and every platform. No credit card, no trial that runs out.

No. The prompts work in the free versions of ChatGPT, Claude and Gemini.

It writes the prompt: a detailed brief built on proven hook formulas. You paste it into your AI of choice and it writes the hooks. That's why the output is so much better than "write me a hook."

Send you Hook Factory and the occasional update or copywriting tip. No spam, and you can unsubscribe in one click.

Anything where the first line matters: emails, subject lines, LinkedIn and X posts, YouTube titles, ads and sales pages.

Your Next Hook
is 60 Seconds Away.

Free access. No credit card. Built on the same formulas the greatest copywriters in history used to sell millions of dollars of products.

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